Brand Discovery

Dig

This section is designed to help dig into the reasons behind your brand.

Complete this section as fully and thoughtfully as possible.

Summarise in a single sentence your business and its value to your customers.

Who is the ideal customer for your product or service?

Age

Gender

Occupation

Any notable personality traits, lifestyle habits, personal beliefs, behaviours, interests etc.

Write out your ideal customer’s pain point/s and how your product or service provides a solution.

Pain points

Solutions

What makes your product/service unique?

This could be a feature, benefit or approach.

What makes you credible and/or amazing at what you do?

Where do you excel and your competitors fall short?  What comes easy to you that they might find challenging?

What you stand for

What you don’t stand for

What is the most common feedback you get on your product or service, or that you hope to get about your product or service?

Is there a common misconception about your product or service?

Too expensive

Cheap

Low quality

Shouldn’t take long

Not specialised

Other

Your brand can be known for one thing only; what do you want this to be?

Define

This section is designed to help you characterise your brand’s verbal identity, place and presence in the market.

Words to describe the current perception of your market/industry

Words to describe the future perception you want to create for your market/industry

Why are we here?

What is your brand’s bigger purpose?

What do you value most?

How do you want your brand to make people feel?

Place your brand on the below axes:

Economic

Premium

Formal

Casual

Youthful

Mature

Witty

Serious

Subtle

Bold

Realistic

Dreamer

Antagonistic

Passive

Minimalist

Maximalist

Direct

Descriptive

Traditional

Cutting edge

Energetic

Calm

Authoritative

Approachable

Exclusive

Accessible

Choose 5 words that most capture your brand’s personality.

Try to be a specific and nuanced as possible.

What’s your authority in the market (experience, awards, reviews)?

How would you like to stand out from your competitors?

Brands you admire (and why)

Brands you don’t admire (and why)

Design

This section is designed to help you take what you’ve established about your brand so far, and start thinking about how your brand might look visually.

Thinking about your target customer, brand personality and place in the market, provide visual inspiration that will help refine and guide your brand’s visual identity.

Files

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Max. file size: 128 MB.

You did it!

Submit your brand discovery doc and we will send you a copy.

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Not just anotheR stoRy

No bland brands.

Here’s how it works

Our brand discovery doc is split into 3 sections. By completing each section you start to build a clear idea of your brand’s unique angle, personality and position in the market.

This document takes about 30 minutes to complete.

Dig

Define

Design

Submit your brand discovery doc and we will send you a copy.