ilkari delivers quality diamonds that let go of any high-end hype and introduce a low-key luxury that’s effortless and affordable.
Diamonds may be small, but their possession is significant. ilkari believes in the confidence that comes with wearing quality jewellery. It’s not about flash-in-the-pan trends, it’s about diamond jewellery designed to be worn for decades.
ilkari asked us to help them modernise a dated diamond jewellery market, to step away from flashy and fussy with a bold brand that’s about accessibility and confidence.
Diamonds are forever everyone.
ilkari is about inclusivity, empowering individuality, and inspiring confidence in every wearer. Cut for confidence communicates the quality and craftsmanship behind every piece, but it is about more than just the diamond itself — it’s about how the piece makes the wearer feel.
Cut for confidence
The visual identity is bold and modern, with a fresh, confident colour palette that breaks away from the neutral tones typical of jewellery brands. The ilkari logo blends geometric precision with softened curves, balancing strength and refinement. Diamond and circle motifs on the lowercase “i’s” echo the shapes of the brand’s diamonds and recur throughout the design, creating a cohesive aesthetic.
