Juvé is on a mission normalise ageing beautifully by making efficacious skincare treatments accessible, so you can enjoy your best skin at any age.

In a world where anti-ageing is the beauty standard, Juvé wants to change the conversation and clarify skincare for women who age. Instead of focusing on perfection and youth, Juvé wants everyday woman feel seen and heard as they traverse the skin changes that come with age.

They asked us to put together a visual and verbal brand identity and design their new website.

It’s more than
skin deep.

Juvé knows women over 40 are strong, confident and less likely to be burdened by the insecurities of their 20s and 30s. The brand’s visual identity needed to match this calm confidence, with a palette and type that also reflects the modernity of Juvé’s mission.

An antidote
to anti-ageing.

For Juvé, it was important to not emulate impossible beauty standards, and the brand message needed to reference being unapologetic about ageing. “Skin confidence at every age” is something Juvé knows anyone can achieve with the right guidance.