Restoring a banged-up car to look as good as new isn’t easy, but being nice is, and Marino’s is good at both.
Marino’s Supreme Panel Beaters, where good service reigns supreme.
Marino’s Supreme wanted to evolve its branding to reflect a balance between its long-standing heritage and the start of a fresh new era. A North Perth institution that’s customer-led and customer-loved, we want to lean into the local neighbourhood feel and highlight why Marino’s Supreme puts service first.
The logotype was inspired by the ‘service that reigns supreme’ concept. The custom, hand-drawn script type nods to vintage automotive signage but boasts clean and crisp lines that represent the fine attention to detail expected from Marino’s.
The deep, bold, delicious red, running line, angular type and checkerboard detail are characteristics of both auto racing and Italian culture, implemented in a way that feels cool, fresh and modern instead of cliche.
