On a mission to connect brands with the right partners, products, and pricing, Armour is creating an all-in-one sourcing experience brands seek out.
The sourcing world can be overwhelming. You want options, you want quality, and you need someone connected that you can trust. Armour’s positioning is clear, they are experienced, well-connected, straightforward and importantly, enjoyable to work with.
Above all else, we wanted the Armour brand to feel approachable. A brand that brings confidence without arrogance and makes complex processes (like sourcing products with particular specs from halfway around the world) feel simple.
Armour acts as your trusted protector, guiding you in the sourcing space. The brackets, a modern take on both protection and connection, and the bold uppercase typography speaks to the brands experience and authority in the space.
The colour palette is inspired by the brand’s personality, professional yet approachable. Blue and yellow bring energy and warmth, while the brown is grounding and speaks to the brands experience and reliability. Combined the palette is unique and recognisable in the sourcing space.
The primary typeface Opening Hours Sans delivers a clean and confident aesthetic, striking a balance between professionalism, modernity and accessibility.
