Eleven Wholefoods is a locally owned granola brand, crafted from all-natural ingredients and free from preservatives.
The team at Eleven Wholefoods gave us the opportunity to create new branding with the simple instruction that everything needed to reflect the product’s natural qualities. We wanted the design to encourage slow mornings, prompting consumers to take a moment and emulate how the product is made: naturally, by hand and with care.
Designed for people who want to take a moment and start their day feeling good.
The team gave us the opportunity to create new branding and packaging with the simple instruction that everything reflects the product’s natural qualities. We wanted the design to encourage slow mornings, prompting users to take a moment and emulate how the product is made: naturally, by hand and with care.
The palette draws directly from the ingredients and flavour profiles, grounding the brand in what it truly is. Soft organic shapes and textures create a sensory, tactile experience that feels honest and natural. Proudly rooted in Western Australia, the colour layering mimics the ebb and flow of the tide, a quiet nod to WA’s iconic coastline and the brand’s origin.
